Dear Maxine Fans,Ideally, that should have been the end to it. But, it just re-escalated the attacks on anyone who had asked for more respect. Endless posts were made suggesting that people "get a life" - what an inane little phrase - and censorship. "It's a cartoon" was repeated ad nauseum. Yes, a cartoon written by a man who should know better, and admitted he did. I do remember the days when Maxine was a flag waving patriot curmudgeon.
We understand some were offended by Maxine's post on Memorial Day, and for that we are truly sorry. While Maxine is known for her irreverence and playful nature, it can sometimes come off as being thoughtless and insensitive. Please understand that she meant no disrespect to the men and women who have paid the ultimate price for our freedom, as well as those who continue to fight and sacrifice so much for our freedom today.
Those of us who help create Maxine regret missing the opportunity to say something meaningful to everybody on Memorial Day. Thank you for sharing your thoughts, and rest assured we will be more thoughtful next year.
It is still going on. Hallmark has begun to scrub some of the posts. On Wednesday evening they said they would be moderating. It's hard to tell when things disappear who is doing it, but those annoyed with any criticism continue to start it up over and over and over.
Let's be honest. Maxine is a cartoon. Facebook is used as a marketing tool to sell Maxine and other Hallmark merchandise. Hallmark/Maxine people sat back and watched posts like this one sit on their site for hours. "Well, your stupid son volunteered to be in the military. It's his own fault he is dead. He should have made better choices."
I have one thing to say to Hallmark. I could have forgiven the stupid, stupid sentiment on the Memorial Day cartoon. I could have accepted your apology. But, to allow Gold Star Moms and Wives to be derided was beyond the pale. I went from, "It will be a while before I go into another Hallmark store" to "Hell will freeze over before I do." Hallmark is a corporation that knows enough about PR to know better. The ironic thing is that the 'get a life' people brag about not shopping at Hallmark. Those that were disrespected used to shop at Hallmark, but will no longer. You lost my business, and it was a considerable one. I also am learning to like the new card maker I got for my new computer -- this time, I didn't buy Hallmark!